9 Van Wraps Strategies, For Penny Pinchers

Van Wraps are a great advertising tool for small business owners and contractors, but most don't take advantage of it, because of the concern over vehicle wrap pricing. Here are 9 simple tips that will help you to pinch pennies, without compromising on results with vehicle vinyl wraps. The key keeping the cost down is to reduce the amount of printed graphics, while making sure you are not compromising on your message.

Here are 9 tips that will minimize the cost of van wraps or auto wraps:

Tip-1. Let the designer know that you want to reduce the amount of printed vinyl, to be installed on the vehicle, but you don't want to sacrifice on the overall message.

Tip-2. Focus on a singe message that will connect with your target customer. It should position you as the ideal solution to their problem. Spend as much time as you need to. The shorter the message the tougher it is.

Tip-3. There is no need to add graphics to the front half of the vehicle. Focus on the back and areas over the rear wheels. The front half is only necessary, if you plan on parking the vehicle strategically to be use as a billboard. You can add small graphics to the doors to balance the coverage. The sides are hidden in most cased, in parking lots and not easy to read when driving.

Tip-4. Keep you logo small, as the message is more important. Place it on the back, as you only have a limited amount of space to work with. Compromise on the size of your logo, in favor of a larger message and contact info.

Tip-5. If adding graphics, keep it small but place strategically on the sides, over the rear wheels. You will get the most value from this strategy.

Tip-6. Use Fonts that are easy to read but look elegant. Some colors stand out better than others, but they should contrast with the background color of the van. Dark colors on white and light colors on dark backgrounds. The font, color, size and position of the fonts are extremely important to the overall look. The less text and font the more important.

Tip-7. Avoid See-Trough Window-Perforated-Film, as it can be costly and does not hold up very well over time. It does not have the vibrancy of regular solid vinyl, so its best to opt for cut vinyl for the windows. You will need to play around with the size for best visibility.

Tip-8. Avoid unnecessary stripes or printed background color that do not impact your ability to communicate, as it will add to the cost.

Tip-9. Consider installing the graphics yourself, as it's not complicated. Even if it voids the warranty, it will most likely be worth the savings, for most small projects.

For tighter budgets you can also consider Magnetic Car Signs placed on the sides, back or doors, but they are not recommended for high-speed driving.

Now you have no excuse not to use Van Wraps, to promote your business as if done correctly you should be able to keep the cost under $500. There are lots of resources online, to help you with your van graphics and achieving success with any type of vinyl vehicle wrap or custom car graphics.
Derek Creavalle is the founder of VehicleGraphicsAcademy.com, a resource dedicated to helping Business Owners achieve success with Van Wraps or any other Vinyl Vehicle Wraps.

You can also take advantage of our Step By Step System to virtually guarantee success with Vehicle Graphics Marketing.